Musicians are creating NFTs with real use cases

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guitar strings and nft token.jpg

Musicians are looking to add value to their NFTs by creating actual use cases other than the collectible aspect of the asset

I'm a firm believer in the transformational power of blockchain technology, and I also believe that cryptocurrency is going to disrupt the music industry in many ways. The disruption is already taking place in the form of NFTs.

Some famous artists such as Ja Rule and Shawn Mendes are already integrating NFTs in their work, and countless independent musicians are following the same path.

The NFT problem

Crypto and NFTs can introduce clear benefits to the industry, such as facilitated payment, proof of ownership, authenticity verification, ease of distribution and facilitated access overall. Still, it also brings a few things that are perceived as problems.

The main thing that people still have a hard time with is the apparent lack of use case in art NFTs. Sure, they have intrinsic value as a scarce, collectible asset, but that is not enough for some people.

People are still used to owning physical stuff: things they can see, touch and use. Unless you are an audiophile, there is little difference between listening to digital music or an actual record. Still, it's a lot easier for most of us to feel we have ownership over something that exists in the physical world.

With visual arts, the reality shock is even more problematic because what is the point of buying art that I can't hang up on my wall to admire and/or show off my excellent taste in arts?

For those who are more adapted to the digitalization of life, these may be petty concerns, but it's important to remember that most people are still lagging in that regard.

Use cases for art NFTs

Aware of that situation, some artists are trying to add value to their NFTs projects by creating actual use cases for them. In most cases, the utility comes from "bridging" the NFTs that only exist in the digital world with things that are real and tangible in the material world.

I'm not directly involved in the music industry, but, as an amateur musician, it's something that interests me, so I'm often reading about the latest developments in the scene. That's how I found an interesting project by a Brazilian artist that I've known for years but had no idea was involved in NFTs.

Marcelo Bonfá was the drummer of the Brazilian band Legião Urbana, which was one of the biggest pop-rock bands in the country during the 80s and even though it's not around anymore it's still very well known, allowing the reminiscent members to live off its previous fame.

I didn't know it, but Bonfá is also a visual artist. He has been working with digital art for many years and recently decided to convert some of his work into NFTs.

To accomplish that, he is partnering with Kickoff Music, a platform that was unknown to me until now but seems to specialize in music NFTs and fan tokens.

One thing that caught my attention about this project is that Bonfá is trying to create actual use cases for people who hold his NFTs.

For starters, whoever buys one of his NFTs gets the original physical artwork that generated the token, so the "hanging on the wall" problem is solved.

He is also creating a space in the Spatial metavers, where people can check out his art collection. I'm not sure if owners can keep their NFTs exposed there once they buy it or not, but it can be an exciting idea.

And finally, the most remarkable thing, in my opinion, is that the NFT also works as a VIP pass for Marcelo Bonfá's concerts (he is still an active touring musician). That is a good idea, in my opinion, because it gives token holders an exclusive advantage in the real world and is also suitable for the artist because it's a lot easier to verify NFTs authenticity and ownership, drastically reducing forgery issues.

Final thoughts

Despite being around for some time, NFT technology is still in its infancy. I believe people will be more comfortable around it in a few years, but it will be necessary to pave the road for adoption for that to happen.

I believe that to achieve that, we must first create use cases in which people see real value, and things like what Marcelo Bonfá is doing have real potential to facilitate the transition.

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Somehow I like the idea of an NFT representing physical goods and/or giving specific rights in the physical world. Of all the utility you write about for NFTs in the music business, the VIP pass sounds to me the most valuable. That said, before NFTs artists and music organisations handed out VIP passes as well. Not sure on which criteria someone would get a special pass. At some stage, I was holding on or two of such passes in the past. I do know, I received them because the organisation and/or artist did want to give me personally a certain right (ie free entrance to all events of the season, or year). When such perks are given in form of an NFT, the idea of giving a certain individual a certain right is in essence not necessarily to the individual anymore since NFTs are 'easily' tradable which basically means the perk an organisation or artist is giving someone, may (or likely) end up in the hands of other individuals. This can, and in my opinion 'will', degrade the VIP pass. Sure, many events sell VIP passes for a single event or a set of events. NFTs would just be another way to record the owner of such pass. However, in my view, in such a case, we are talking about using NFT technology to prove ownership of a ticket or said VIP pass.

Interestingly, everywhere companies seem to pop up aiming at artists to NFT some to more of their work/business. One of my friends (electronic music producer and artist) is getting multiple phone calls these days from people offering him to NFT his work and/or business. It seems to me, in the NFT hype we are in, entrepreneurs are trying to make a market. Time will tell where this all leads to.

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since NFTs are 'easily' tradable which basically means the perk an organization or artist is giving someone, may (or likely) end up in the hands of other individuals.

Yes, that is true but the good thing is since NFTs exist in the blockchain, it's possible to verify all transactions so I think artists and organizations could decide if they are ok with VIP access being transferrable or only redeemable by the original buyer.

It seems to me, in the NFT hype we are in, entrepreneurs are trying to make a market

For sure! With all the hype around NFTs, everyone wants a piece of the pie. I think some projects are really cool and have long-term potential but a lot of them are just money grabs and/or scams!

It's early to tell what will come out of this but as you said, time will tell

!PIZZA

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Interestingly, I recently was airdropped an NFT with super utility. I (as well as others) had to fulfil certain tasks (in this case it was staking a certain amount of tokens for a certain amount of time) after which I was granted an NFT. The utility, next to a few softy things around a metaverse project, a cut in the turnover of the company/protocol. Much less to do with artists though, however a great way of using NFTs.

With a Launch platform, debates are happening in the community and team to NFT our subscription. Recently 10k subscriptions to participate in presales of new project launches through this launchpad were sold. This is the maximum amount. All of us stake our tokens required to receive such subscription (and privileges) for 1 year. The idea is to NFT the subscription. Such a subscription can then be traded if someone doesn't want to hold on to his/her subscription anymore. Though I will not sell mine, I would love to see the possibility to lend out or rent out my subscription when a new project will be launched that I don't like to participate in myself.

I almost participated in an NFT project that links the NFT to a physical good, in this case, it was diamonds. The diamonds are held in a safe in a bank in Liechtenstein. The NFT is the representation of the diamond. Can be sold, traded and whatnot. And if an owner wants to swap the NFT for the diamond, the diamond can be collected and the NFT is burned. I was bidding on acquiring one, but the market deiced to overbid the real value of the diamond by about 10x, so I decided not to participate further.

Such use cases for NFTs I really love.

Note: Interestingly, most NFTs are just a link on a blockchain with the NFT media in some content store off-blockchain. With art, this seems to me kinda like buying and owning a link. I've seen NFTs before that I received or bought for almost nothing. After some time, the team didn't continue and did a soft rug. Switch of the service and I lost the graphics, the NFT itself, ending up with just the hyperlink to a store that is not there anymore. And then someone paid like 70M$ for this Beeple NFT LOLOLOLOLOL

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Wow, so many possibilities!

Yea, unfortunately, there will be a lot of scams and rug pulls, intentional or not. Hopefully, as the industry matures, we will see some reliable projects arise.

I almost participated in an NFT project that links the NFT to a physical good, in this case, it was diamonds. The diamonds are held in a safe in a bank in Liechtenstein. The NFT is the representation of the diamond. Can be sold, traded and whatnot. And if an owner wants to swap the NFT for the diamond, the diamond can be collected and the NFT is burned. I was bidding on acquiring one, but the market deiced to overbid the real value of the diamond by about 10x, so I decided not to participate further.

This sounds like an interesting project! Do you remember the name? I would like to check it out

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Tiamonds (https://tiamonds.com/). Its by the LCX team. I LOVE LCX and what they try to do. Basically, their aim is to tokenise any asset, and all under the federal rules of Liechtenstein. I suppose these guys already take the steps that will be required at some point in time when our governments regulate crypto more.

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