RE: On Clones and Dupes...
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People paying for the brand instead of the item trying to keep up with the Jones family. It's freeing to not need to do such. 9/10 times I choose the more cost friendly options. The other 1/10 times is because the quality is noticably different. I see no point overpaying for a product or service just because it has a specific name attached to it.
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I think that's about bang on, probably with that ratio too! Some brands are worth it, but not many!