A Missed Opportunity or a Hidden Gem? Splinterlands Marketing and the Untapped Potential of the Richlist

As Splinterlands gears up for the highly anticipated launch of the Conclave Archana pack sales, it’s clear that we’re entering another critical phase for both gameplay evolution and community growth. New sets always shift the meta, renew interest in deck optimization, and spark activity across the ecosystem. But as I was analyzing the potential demand for these new packs, I came across something that got me thinking less about gameplay and more about opportunity—specifically for the Splinterlands marketing team.

While reviewing ecosystem-wide funds and liquidity, I stumbled across the Richlist of Credits in player wallets. Unlike DEC or SPS, Credits are account-bound and non-transferable, but they represent something incredibly important: fiat on-ramping. They're also the primary currency used by the Splinterlands Ambassador Program, where marketing partners receive commissions in Credits for onboarding new players.

What caught my eye was the balance of Credits sitting idle in wallets belonging to major Web3 partners like Brave, Wax, State of the Dapps, DappRadar, AtomicHub, and even Gala Games. These organizations were early collaborators or promoters of the game, and many of them still have active roles within the broader blockchain gaming ecosystem.

So here’s the idea: why not re-engage these partners?

With Conclave Archana creating a fresh moment for attention, the marketing team has a golden window to incentivize these past partners to either spend their Credits on packs or reallocate them for promotional efforts. This could look like:

• Pack giveaways to users on their platforms
• Affiliate contests rewarding new player signups
• Web3 showcase campaigns that highlight Splinterlands as a long-standing, sustainable game in the space
• Or even reviving their Ambassador status to make the most of existing balances while attracting new audiences

All of this serves a much larger goal: bringing new blood into the game. Because at this point, it’s clear—player retention and onboarding are key for sustainability. A new card set can only go so far without an influx of curious new players and a healthy community to support them.

The infrastructure is already there. The Credits are already in wallets. And the timing is perfect. We just need the right nudge to bring this full circle.

If Splinterlands is serious about long-term growth, especially as the Web3 gaming space begins heating up again, then activating these dormant resources could make all the difference. It's not just about pack sales—it’s about ecosystem revival. And the Conclave Archana presale could be just the spark needed to reignite that flame.

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