Brawl Gallery: Why Fight to View Art?

Learn why an art exhibit in a danger-filled survival game mode is an extreme evolution and innovation for the whole art world.

Brawl Gallery Action painting by Joe Chiappetta has just dropped into battle formation, available on Atomic Hub as a 1 of 1 NFT.

This painting depicts the Brawl Gallery, which is a virtual 3D destination in The Uplift World metaverse built on top of Minecraft. As part of the ArtVndngMchn Amusement Park, the Brawl Gallery is not your typical fine art gallery: rather it is the art viewing adventure of the future... today. The Brawl Gallery is a dangerous digital place where you will do your most gamer-action fighting just for the privilege of viewing art by multiple international artists. Is it a game or is it art? Yes to both!

The artwork is also available in an animated pencil version as a 1 of 1 NFT on Atomic Hub.

In the pencil NFT version of Brawl Gallery Action there are bonus details different from the color NFT version.

Think of completing a Brawl Gallery journey--where you finally make it to view the art at the end of a crazy obstacle course--as the reward for surviving a hard and unpredictable battle. In fact, in many cases, you will be defeated by monsters before you actually see any fine art in this perilous gallery adventure. Yet some things are worth fighting for.

After surviving monster attacks, the obstacle course, and a maze, this is one of many rare scenes from the inner-most exhibit of the Brawl Gallery.

Why Make A Gallery Where You Have To Fight And Survive Before Viewing Art?
I have been in the art community, as artist, collector, curator, project leader in ArtVndngMchn, and enthusiastic gallery-hopper for over 4 decades. So viewing art is something that is wired into who I am. While there is nothing wrong with the traditional way to view art, the added excitement of having to accomplish some sort of challenge first makes the experience of finally seeing the artwork more memorable and fun for me, and a growing number of like minded gamers too.

In the old way of viewing art, people (a) travel to a physical or digital exhibit space to see the art, (b) the art is viewed, (c) the fellow viewers can be engaged with, and that's about it. Again, there's nothing wrong with this. However, because we are such a visually absorbent people, devouring images quickly with our eyes, we can browse through a whole exhibit and see every piece in a matter of minutes.

Therefore a way in which the act of viewing art could be somehow modified would make the experience last longer and bring with it new memories. Indeed, technology has evolved so that now with a metaverse environment, viewing art can be much more gamified and therefore an enhanced experience. Basically, viewing art can now be part of a game.

I find that people are hungry for such adventures: I know I am. So making a gallery that has quests and accomplishments built into the exhibit brings a whole new dimension to the fine art viewing experience. Art, at its core, is all about discovery anyways. What better way to amplify the art discovery process than to add gamified challenges to the gallery-hopping art lover? I predict more galleries will adopt this exhibition practice in the future, as gaming and art continue their inevitable path toward complete convergence.

This artsy gamification can be experienced right now in the Brawl Gallery, which is currently adding new art to the experience each week. All are welcome to come and get immersed in the brawl, then the gallery... and then you're brawling in the gallery. Such is life in the Brawl Gallery!

How to Visit the Brawl Gallery
To visit the Brawl Gallery, get Minecraft Java Edition on a PC and go to a Minecraft server called The Uplift World in their Gratitude map at coordinates 3350 2400.

To participate, you'll also need to either (a) own any virtual land NFT in The Uplift World or (b) get whitelisted by me (or another land owner) for access.

Fine art has never been so fun (and fight infested).