經過 NewJeans 快閃店 / Walking Past the NewJeans Pop-Up Store

韓國流行文化，特別是韓國音樂（K-pop）、電視劇（K-drama）和時尚，近年來在全球掀起了狂熱，K-pop以其精心製作的音樂、華麗的舞台表演和偶像的多才多藝著稱，雖然我已經不是年輕人了，但是我也聽過一些韓國偶像，從電視新聞或節目上，也體認到他們的熱門程度，他們不僅在音樂上取得了巨大的成功，還成為全球青少年的時尚和文化偶像。

NewJeans 是一個由 HYBE 旗下的子公司 ADOR 於2022年推出的韓國女子團體，這個團體由五名成員組成，其中有3位韓籍成員和2位越澳及韓澳籍成員，分別是 Minji、Hanni、Danielle、Haerin 和 Hyein，平均年齡只有16歲的她們，以清新無害的清純外表，多變活潑的曲風收穫了大量的粉絲，團名取為 NewJeans，聽說寓意象徵一條永不過時的牛仔褲，希望該團能像新牛仔褲一樣，永不過時，且成為新一代韓國流行音樂的代表。

當我經過統一時代台北店的2樓的夢廣場時，突然發現有一間店突兀地出現在那裏，店舖外圍有三面超美的 NewJeans 打卡牆，五位 NewJeans 的大型照片，讓我不注意到也難啊！店鋪旁邊，還有一個色彩豐富的 NewJeans 字母汽球裝置，還好，我去的時候，人還不算多，可以直接入場，聽說粉絲多的時候，還需要排隊入場，來管控快閃店裡面的人流。

快閃店裡面也不遑多讓，也有著滿滿的主題拍照區，假如是粉絲們來的話，一定是到處狂拍，快閃店裡有一個《How Sweet》專區，是為了推廣她們的新單曲，不只有巨大的拍照牆面，還擺設了她們發行過的12張的專輯，此外，店內可以買到韓國上市的全新話題周邊商品，如粉絲們必收的 bunini 周邊，而每人單品項限購3件，我並不是 NewJeans 的紛絲，所以，逛逛快閃店，並不會瘋狂掃貨，只是走走逛逛罷了，但是，看到一些年輕人買起店內商品，真是不手軟，深感到，年輕人的消費力啊！

Korean popular culture, especially K-pop, K-dramas, and fashion, has taken the world by storm in recent years. K-pop is known for its meticulously produced music, spectacular stage performances, and multi-talented idols. Although I'm no longer young, I've heard about some Korean idols. From TV news or shows, I can see how popular they are. They've achieved immense success in music and have become fashion and cultural icons for teenagers worldwide.

NewJeans is a Korean girl group launched in 2022 by ADOR, a subsidiary of HYBE. The group consists of five members: Minji, Hanni, Danielle, Haerin, and Hyein, with three Korean members and two members of Vietnamese-Australian and Korean-Australian descent. With an average age of only 16, they have gained a large following thanks to their fresh and innocent appearance and their vibrant and diverse musical style. The group’s name, NewJeans, is said to symbolize a pair of timeless jeans, hoping the group will become a lasting representative of the new generation of Korean pop music.

When I passed by the Dream Plaza on the second floor of the Taipei Uni-President Mall, I was suddenly surprised to see a store that stood out. The store’s exterior featured three beautiful NewJeans photo walls, with large pictures of the five NewJeans members, making it hard not to notice! Next to the store, there was a colorful NewJeans balloon letter display. Luckily, when I visited, it wasn’t too crowded, so I could enter directly. I heard that when there are many fans, they have to queue to control the flow of people in the pop-up store.

Inside the pop-up store, there were several themed photo areas. If fans came, they would definitely take pictures everywhere. The store had a "How Sweet" area to promote their new single, featuring a huge photo wall and displays of the 12 albums they had released. Additionally, you could buy newly released Korean merchandise, like the must-have bunini items for fans, with a limit of three items per person. I'm not a NewJeans fan, so I just browsed the store without buying anything. However, seeing some young people buying the merchandise without hesitation made me realize the spending power of the younger generation!

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