Flipadelphia Day 29: Reflecting on the 6 Month Low in Daily Active Players

March 3, 2023 was a day of inactivity in Splinterlands.

It is sort of like the "Hokie Pokie" with Daily Active Players in Splinterlands as the number of Daily Active Players has fluctuated quite a bit. The days of 400,000 or more Daily Active Players are seemingly behind Splinterlands until there is a coherent marketing campaign that includes the creation of some form of a sales funnel. Declining figures will eventually help with the understanding of where this game actually is and give the Splinterlands team reasonable targets for marketing and card pack sales for Rebellion to be released in the 3rd Quarter of 2023.

The marketing strategy of sitting on hands and waiting for Bitcoin to rally has not been a good strategy for the past 12 months. It is such a bad strategy that it resulted in 45% of Steem Monsters' workforce being laid off. Many of the problems that Splinterlands faces were laid to bare in this article and the objective is to not re-hash the same old issues, but every problem that Splinterlands faces concerns GROWTH. This might makes seem like a Ponzi Scheme, but it is not. This is a peer-to-peer game and the Land component of Splinterlands is going to be a different form of a game where co-opetition (cooperation and competition combined) is needed. This means people need to be here and if they are exiting or if there is not enough people, Splinterlands is a withering husk.

The concept of Beta (volatility measurement as it relates to the market) does not really register with those in the crypto space and if Bitcoin is the de facto measure of the Crypto Market, much like the way the S&P 500 is used as a proxy of the stock market, this means that cryptocurrencies can track different ways as they relate to Bitcoin.

• Correlate positively and experience amplified gains and losses.
• Correlate positively and experience muted gains and losses.
• Not correlate at all and just behave independently.
• Correlate negatively and experience muted gains and losses.
• Correlate negatively and experience amplified gains and losses.

Splinterlands has a lot of NFTs, which might as well be considered their own entities as they fluctuate in price and frequently not rising or falling in unison. Splinterlands has multiple tokens and tokenized assets that also can behave idiosyncratically.

The idea that a rising tide lifts all boats in cryptocurrency denies financial realities. It also denies each token its own agency, which might be the most troubling idea when it comes to merely hoping for a Bitcoin rally to "save the game". Bull market or bear market, there needs to be a marketing approach and there needs to be some form of adaptability.

Back to Flipadelphia... What's Out?

It's always nice to see quick profits. The objective is to generate a return for each sale that is between 25-50%, going above will keep the cards on the market longer and subject the card to more fluctuations and going too low would just result in less profits and the grind being tougher.

Level 3 Gold Foil Septic Slime generated a 36% return, which is excellent for a two day turnaround. Level 3 Gold Foil Scavo Chemist doubled in price, which was a massive surprise, but the card was sold for a 23% return. A 23% return is not the most desired return, but the price point was guaranteed to hit.