Splinterlands KPIs | 9/15/2024

I was inspired by a recent video by @aftersound who went over metrics he would look at to know if @splinterlands is back in "bull mode". There are many metrics I look at on a weekly basis, so I decided I would try to tabulate some of these in posts here for others to see. I would welcome any feedback on whether there are any key metrics missing. My goals will be to post these weekly on Sundays.

Please note that I am not affiliated to the Splinterlands company, so these are just my own opinions on KPIs I feel are important and based on data I can find publicly.

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GAME ECONOMY

SPS Price

• 9/15/2024: $0.00761 (+5.92% WoW)

SPS Rank (CMC)

• 9/15/2024: 1,012

Source: https://coinmarketcap.com/currencies/splintershards/

SPS Burned (Total)

• 9/15/2024: 124,679,165

Source: https://www.splintercards.com/index.html

DEC Price

• 9/15/2024: $0.000768 (+5.67% WoW; 23.2% off peg)

Source: https://coinmarketcap.com/currencies/dark-energy-crystals/

Outstanding DEC Supply

• 9/15/2024: 5,528.66M (-19.06 WoW)

Source: https://www.splintercards.com/index.html

Market activity (weekly $ volume for buys/sells)

• 9/15/2024: $75,246

In terms of economy metrics, I'm mostly interested in burn data these days, but buy/sell activity is another key metric I feel is particularly important and could be indicative, if we see it pick up, of more (and hopefully new) players getting more involved with the game.

COMPANY SALES

Rebellion packs (cumulative)

• 9/15/2024: 943,761

Source: https://www.splintercards.com/index.html (counting circulating + open RB packs)

Hall of Legends promos (DEC spent)

• 9/15/2024: 72,382,000

Source: https://next.splinterlands.com/shop/hall-of-legends

The survival of the game & ecosystem is highly dependent on Splinterlands being successful with its sales. Furthermore, sales indicate an interest in game assets, which is what backs the economy. I'm hopeful that we can hit 1.2-1.5m Rebellion pack sales by the end of the sale.

As for the promo events, the DAO paid 600M DEC to Splinterlands for 5 promos. That means that each promo has a breakeven point of 120M DEC. At the moment we are at 60% of breakeven for the first promo event.

GAME ACTIVITY

DAA (Daily Active Accounts - 7d average)

• 9/15/2024: 6,688

Battles (Daily Battles - 7d average)

• 9/15/2024: 51,867

Source: https://peakmonsters.com/dashboard

Game activity can be misleading due to the prevalence of bots in Wild, who may come back periodically for certain activities. Despite that, game elements such as the Wild Permit have largely removed exploitative bots and therefore the numbers are generally more believable than they were before.

Battle activity is also an interesting data point but it too can be deceptive, particularly because energy typically dictates the number of battles players will enter. Energy was previously purchasable with vouchers but that is no longer the case, which reduced the number of battles. Furthermore, the number of battles increases at the start of new seasons when players open chests and get extra energy.

NEW PLAYERS

Account Signups (Weekly total)

• 9/15/2024: 392

Spellbook Purchases (Weekly total)

• 9/15/2024: 8

Source: https://peakmonsters.com/dashboard

The new player numbers are quite dismal at the moment, with ~1 Spellbook purchase per day on average. This is a key number to watch as more improvements are made to the NPE and as marketing starts to ramp up. Retention and conversion are even more important (the extent to which players stick around and purchase assets) however this is data I'm not sure how to access.

COMMUNITY

Discord members

• 9/15/2024: 126,294

Twitter followers

• 9/15/2024: 61,366

Frankly I'm not sure how best to capture the community metrics. Community is measured by the number of active participants as well as the quality/depth of those participants. In Splinterlands we have a small number of VERY active players (probably in the low hundreds) and then we have low/medium activity players (in the low thousands). I believe the highly active players are extremely valuable, but it's hard to measure how many of those there are and the extent of their activity. Between Discord and Twitter I would say that Discord is a much better metric in my opinion, as it's less prone to bots and generally implies greater engagement.

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If there are some key metrics you'd like me to track which aren't here, please let me know in the comments.